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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Sep 28, 2022

How to Use Ideation in a Startup

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Ideation is a key stage in the startup process of developing a product or service.

Founders use it to question the obvious and come up with a new solution.

To pursue ideation in your startup, consider the following:

Generate many ideas whether they are workable or not.

Setup a place where no idea is a bad idea.

Ask the question, “How could we” to generate new possibilities.

Use analogies to draw ideas from other sources to apply to your situation.

Put yourself in the place of the customer and role play the customer’s experience.

Use brainstorming to generate new scenarios and outcomes.

Challenge the assumptions behind the current solutions.

Use mind-mapping by writing out keywords and visually connecting ideas around it into a diagram.

Capture the user personas and talk through the story of that user to find new solutions.

Finally, use the wish technique in which you ask what the user wishes for.

Capture all ideas into written form to share with the team and use for testing.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.