Sep 28, 2023
How To Capture the Investor's Attention in an Email
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In emailing an investor it’s important to capture their attention.
The subject line and the first line in the email are the two best opportunities.
Here are some techniques to consider:
Key off a past investment made by the investor and call it out as a proxy for your deal.
This connects your deal to their portfolio.
Tie your deal into the investor’s industry focus whether it be medical device, software, healthcare, or other.
This connects your deal to their investment thesis.
Mention a referral source that is familiar to the investor.
This connects your deal to their network.
Find an article or blog post the investor wrote and highlight what you found interesting.
This connects you to their work.
Once you have the investor’s attention follow up with key points about your startup to generate further interest.
You’re looking to connect your deal to the investor and their world.
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