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Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Sep 25, 2023

Generating Investor Interest in Your Email

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Most investor emails are filled with stories, details, and other extraneous information in an effort to inform the investor.

This typically creates long winding emails with big blocks of text.

Instead of informing, you should intrigue the investor.

In writing an investor email the key goal is generating interest by the investor to learn more.

To generate interest consider these points:

Research the investor so you know what they are looking for and use that information in your email.

Start your email with intriguing facts about your startup such as the current traction or problem you are solving.

State in five words or less what you do as this provides context.

Once you have their attention, you must keep it.

Provide key points showing validation of your business idea and traction.

Use numbers such as metrics, market sizing, and growth rates to make your case.

Use short, concise wording.

The goal is to provide compelling information that keeps the investor reading. 

When presented with a long, rambling email most investors skim the email to find out what it’s about before committing to read it.

Make it easy for the investor to figure out what it is about.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.