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Investor Connect Podcast


Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Aug 31, 2020

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In setting up for your financial projections model, personnel is straightforward to forecast. Each employee has a salary, benefits, and payroll taxes.  

Payroll taxes are a calculation off of the salary. 

Commissions need to be included but are variable expenses related to sales.  

Benefits include things such as healthcare, retirement plans, and the like, and are defined by your providers.

As you grow headcount, it’s clear how much the budget will increase. 

Those related to the product production and delivery will go into the COGS section. 

Those related to sales, marketing, research and development, and administration, will go into the operating expenses.

You may want to divide the personnel into divisions such as sales, marketing, and product development.  You can keep the contractors in a separate category as well.

For part-time employees, compile them into an FTE or full-time equivalent employee for the calculation. 

A key metric is revenue to number of employees. Check your number against your industry standard.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.


Let’s go startup something today.
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