Preview Mode Links will not work in preview mode

Investor Connect Podcast

Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Aug 31, 2020

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Cost of Goods Sold, called COGS forecasting, represents the cost to build and deliver your product or service.

This includes the cost to build the product or hours to deliver the service. 

In most cases, COGS is a function of sales. The more sales, the more COGS.

If you have a unit that drives your sales forecasts such as a physical product or service program, then you can calculate what it costs to deliver on each one.

An interesting KPI will be Gross Margin which is the amount of revenue left over after subtracting out the COGS. This is often expressed as a percentage.

For recurring revenue businesses, there are hard costs such as hosting, customer support, online payment, and other related costs. These costs must be incurred to deliver the product or service. 

For consumer product goods, a healthy gross margin is 40% or greater. 

For recurring revenue, a healthy gross margin is 70% or greater.

For businesses with multiple products, you may want to split out the COGS by product line.

For businesses with one product, you may want to forecast COGS on the total revenue level.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
For more episodes from Investor Connect, please visit the site at:

Check out our other podcasts here:
For Investors check out:
For Startups check out:
For eGuides check out:
For upcoming Events, check out

For Feedback please contact