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Investor Connect Podcast


Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Oct 9, 2024

Capturing Their Attention

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching an investor it’s important to gain the investors' attention.

The timespan for a pitch continues to shrink.

Here are some key points for how to gain their attention:

Get to the point fast.

Avoid spending time building context and use only what is necessary.

Start with something unexpected.

This makes them do a double take and focus on your presentation.

Involve them in the pitch by asking questions.

This generates interactivity which increases attention.

Make it about them.

People are always interested in how it impacts them.

Use interesting stories to make your point.  

Again, keep the story short and to the point.

Make sure the pitch is relevant to as many people as possible including both experts and novices.

For complex topics use analogies that people are familiar with to explain how it works.

Connect with first principles as these stand the test of time.

Help the listener see the problem in a new way and change the way they think about it.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

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