Apr 16, 2019
In this episode, Hall talks with Bill Leake, CEO of Apogee Results, an Austin-based digital marketing agency. Bill and Hall discuss how companies can move their marketing functions from a startup stage to a growth stage company.
Bill briefly talks about his extensive and varied professional background. Bill and Hall then discuss some of the differences between marketing at startup companies and marketing at growth companies, and what their goals are. Bill details why the tech stacks for startups and growth companies shouldn't mirror those of more mature companies. He recommends that startups remain "light and flexible" in their marketing approach. Once they've reached the growth stage, he advises, additional support systems are needed. Bill goes on to provide detailed discussion of the challenges involved in implementing tech stacks.
Bill talks about how seed-stage companies can go about choosing which marketing channel to focus on. In addition, Bill and Hall discuss how to handle the marketing transition from a seed-stage to growth stage company. Finally, Bill provides some advice on marketing budgets for different levels.