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Investor Connect Podcast


Investor Connect is for investors interested in learning more about investing in startup and growth stage companies. Experienced investors share their experiences and advice with those who are considering an investment into startups and growth companies. It includes a podcast series of interviews with investors to inform others about the process of funding startups as well as a resource list and a discussion board.  

Topics include sourcing, analyzing, and researching companies. Other topics include valuations, terms Sheets, board of directors, board of advisors, due diligence, syndicates, venture capital, angels, angel networks, family offices, crowdfunding, exits, and more.

Investor Connect is a community program. We welcome your suggestions for speakers and topics which you can send to us through the Contact page. No registration is required to use the resources.  Discussion boards are available to post and answer questions about startups and growth company investing through which registration is required.

Investor Connect is a program under the Texas Open Angel Network which is a 501(c3) non-profit dedicated to the education around startup funding.

Disclaimer: Hall T. Martin is the Director of Investor Connect which is dedicated to the education of investors for early stage funding. All opinions expressed by Hall and podcast guests are solely their own opinions and do not reflect the opinion of Investor Connect. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

Apr 16, 2019

In this episode, Hall talks with Bill Leake, CEO of Apogee Results, an Austin-based digital marketing agency. Bill and Hall discuss how companies can move their marketing functions from a startup stage to a growth stage company.

Bill briefly talks about his extensive and varied professional background. Bill and Hall then discuss some of the differences between marketing at startup companies and marketing at growth companies, and what their goals are. Bill details why the tech stacks for startups and growth companies shouldn't mirror those of more mature companies. He recommends that startups remain "light and flexible" in their marketing approach. Once they've reached the growth stage, he advises, additional support systems are needed. Bill goes on to provide detailed discussion of the challenges involved in implementing tech stacks.

Bill talks about how seed-stage companies can go about choosing which marketing channel to focus on. In addition, Bill and Hall discuss how to handle the marketing transition from a seed-stage to growth stage company. Finally, Bill provides some advice on marketing budgets for different levels.