Apr 16, 2019
In this episode, Hall interviews Brooke Waupsh, co-founder of Swoovy, a new and unique online dating app. Brooke has 15 years of experience in the consumer sector and has developed expertise in research and consumer insight.
Brooke talks about some of the factors that define the online dating industry, including an overview of several of the major players. Brooke goes on to discuss the market trends of consolidation, but also how the vast demand means that new smaller players can still be extremely lucrative. She discusses some of the unique advantages in the sector, as well as the specific pitfalls that happen when you must balance a need for rapid customer growth while still bringing in revenue.
Finally, Brooke explains how Swoovy has approached the online dating space, with a focus on in-person connections. She also touches on Swoovy's distinctive integration with social and community impact-driven non-profit and volunteer work.