Sep 13, 2024
Identifying Competitors Through Market Research
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In researching a market segment for launching a startup, identifying competitors is a key component of the work.
Competitors tell you a great deal about the...
Sep 12, 2024
Questions To Use in Market Research
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In researching a market use these questions to find out more:
Who are these people in the market?
Where can you find them?
What are their challenges?
What do they...
Sep 11, 2024
How To Perform Secondary Research
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Secondary research provides additional information about a market.
Typically the information is free and accessible online.
This includes web searches, market reports,...
Sep 10, 2024
How To Research a Market
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Market research provides many benefits including identifying your target market and your ideal customer.
Here are the steps to research your market:
Size the market by looking at...
Sep 9, 2024
Types of Market Research
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
There are several types of market research one can use in studying a market segment.
Consider these types of research:
Primary research -- gathers information directly from the...