Sep 20, 2024
Primary vs Secondary Market Research
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Market research falls into two categories: Primary and Secondary research
Primary market research consists of gathering information directly from people through a...
Sep 19, 2024
Segment the Market
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Market segmentation divides your target market into logical groups based on needs, location, or other factors.
The purpose of market segmentation is to identify the most profitable...
Sep 18, 2024
Identify the Ideal Customer Profile
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In researching a market it’s important to identify the ideal customer profile.
The ideal customer is the one who is best suited to buy your product or service.
A...
Sep 17, 2024
How To Size the Market
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Sizing the market is a key step in researching an industry.
Follow these steps to size the market for your startup.
Define the total available market which is anyone you can sell...
Sep 16, 2024
Analyze Industry Trends
Hello, this is Hall T. Martin with the Startup Funding Espresso — your daily shot of startup funding and investing.
When conducting market research for your startup, it's crucial to differentiate between primary and secondary research.
Primary research involves gathering data directly...