Dec 30, 2019
I receive requests for introductions from many sources. Startups want to meet investors. Advisors want to meet growth companies. The list goes on.
Over the years, I’ve learned to raise the bar. I could take whatever attachment they have and make the introduction. Instead, I raise the bar by requiring the requestor to...
Dec 27, 2019
I was recently talking with a startup who had a photo service.
He spent $3K to test out his business model. He found he could sign up one photographer for every dollar spent and how much revenue he could generate with each one.
As he spoke, I found myself engaging with his pitch when he had numbers. He talked about how...
Dec 26, 2019
Every startup has one key metric to grow their business to the next level.
The one key metric for mobile app businesses is user engagement with the app.
This measures how much time or how often the user engages with the app.
The user needs to engage on a regular basis and over time increase the usage.
Some focus on...
Dec 23, 2019
Your One Key Metric: SaaS businesses
Every startup has one key metric to grow their business to the next level.
For a software as a service business it is the CAC: LTV ratio
CAC standards for Cost of Customer Acquisition and represents the cost of signing up the customer including marketing, sales, and any other related...
Dec 20, 2019
Every startup has one key metric to grow their business to the next level.
The one key metric for network effect businesses is organic vs. paid users.
The share of organic users relative to paid users should increase over time because as the network expands, more users want to join. Users can come from those who are...