Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are five key elements to a startup story. Today we’ll talk about the Plot.

After you establish the theme, hero, mission, and obstacle you can start work on your plot.

The plot is a series of events that leads to achieving the mission.

Plots can be set up in several ways and choosing the right model will help make the story more engaging.

You could play the David fighting Goliath, the small startup taking on the big corporation.

You could tell a Rags to Riches story - how a small startup hit upon a big idea.

You can also position it as a quest. Show the entrepreneur’s journey and the lessons learned.

From the story, the investor should see how you, the CEO had an idea that changed the world. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Check out our other podcasts here: https://investorconnect.org/ 
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Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are five key elements to a startup story.   

The Mission is the job to be done. 

It’s the goal of the hero both now and beyond the story.

For your startup story focus on what the CEO is trying to accomplish and how he plans to solve it.

Outline how hard the problem is for the customer and how it can be made easier.

Show how the proposed solution will save time and money for the customer. 

Talk about the steps to accomplish the mission. What must be done to bring the solution to the market. 

Finally, show how the product achieves the customer’s desired outcome. 

In telling the startup story, use the mission to set the direction.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group

In this episode, Hall welcomes back Ford Smith, Founder & CEO of Ultranative.

Ultranative is the ultra level of alternative medicine. Ultranative is a cannabis investment firm with over 5 years of industry-specific experience. They are a venture studio focused on transformative healthcare and empower healers and entrepreneurs to innovate, disrupt, and scale in their mission to build a better world.

With over 5 years of cannabis investment experience, Ford has raised and deployed $10M+ into the emerging market. As an early partner to the Eaze delivery platform, Ford has participated in structuring and deploying one of the most robust delivery systems in the California cannabis market. Ford lives in Los Angeles and sits as an advisor to Eaze, Chroma Exchange, Telos, and Ag-Tech. 

Ford shares with Hall how he sees the industry evolving and some of the challenges startups face. He also advises investors and entrepreneurs.

You can visit Ultranative at www.ultranative.com, and via LinkedIn at www.linkedin.com/company/ultranative/about/.  

Ford can be contacted via email at ford@ultranative.com, and via LinkedIn at www.linkedin.com/in/ford-smith-6b4ba6132/.    

In today’s show, you’ll hear investor perspectives on the COVID-19 impact on the SaaS sector.

This is Investor Perspectives, I’m the host of Investor Connect, Hall T Martin, where we connect startups and investors for funding.

It’s the time of COVID-19. Software as a Service is currently undergoing tremendous change across the U.S. The lockdown has disrupted many industries such as travel, hospitality, restaurants, and more. We have investors and startup founders describe the impact of COVID-19 on the SaaS market.

Our guests are:

1. Matt Oguz, Chief Investment Officer, Iris Family Office and Founding Partner at Venture Science, 00:39
2. Nick Adams, Managing Partner, Differential Ventures, 04:13
3. Karey Barker, Founding Managing Director, Cross Creek, 06:56
4. John Gu, Principal-Growth Equity Group, Spring Mountain Capital, 09:49
5. JD Weinstein, Head, Global VC Practice, Oracle, 11:15

I hope you enjoy this episode.
________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org   

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/    

For Feedback please contact info@tencapital.group

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are five key elements to a startup story.

The hero is the character whose journey the audience cares about the most. 

In a startup fundraise story, this is the CEO.

Most heroes are trusty and likable.  

The audience empathizes with them in some way.

Your story should focus on the hero and not just the product. 

Investors seek to build a relationship with people.

The company takes on the persona of the CEO.  

If the CEO is trustworthy then the company will be considered trustworthy.

In your startup fundraise story, consider how the CEO fills the role of the hero.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group