Startup Funding Espresso – How To Fundraise in Down Markets

How To Fundraise in Down Markets

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The venture world cycles up and down based on technology breakthroughs, stock market gyrations, and other factors.

In up markets funding can be more plentiful.

In down markets, it can be more challenging to obtain.

Consider these steps in fundraising in a down market:

Spend more time bootstrapping the business to gain traction.

For funding look for individual angels.

Angels are less impacted by the financial cycles and can usually afford to invest a small amount at just about any time.

Look for a corporate client or partner that can provide a great deal of business through one channel.

Make sure you are using any available non-equity financing such as revenue-based funding, factoring, and equipment leasing. 

Consider joining professional groups where your customers live to make connections and learn more about the industry.

Look for custom projects that utilize your core product. 

This helps pay the bills and keeps your team engaged with solving customers' problems with the core product.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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