Startup Funding Espresso – Show the Support for Your Fundraise

Show the Support for Your Fundraise

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding from investors show the support for your fundraiser.

In addition to talking about the amount invested so far, call out the interest and committed funds.

If an investor indicates they are thinking about investing $50K, then that’s interest.

If an investor indicates they are going to invest $50K, then that’s commitment.

If there’s $50K from the investor in your bank account, then that’s an investment.

Capture and maintain all three numbers for your fundraise and maintain it throughout the campaign.

Just as you show a funnel into your sales pipeline, so you can show a funnel into your investment pipeline.

It’s often the case, that the interest level is greater than the target fundraise.

Most investors will not ultimately invest but it does demonstrate to investors that others are interested in the deal.

Show these numbers in monthly updates to the prospective investors with the amounts increasing.

This demonstrates the support for your fundraising from the investor community.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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