Update the Investors on the Fundraise Progress

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding it’s important to build a list of prospective investors and keep them updated on the progress.

After you pitch an investor, add them to a list for updates.

It takes seven touches to close a sale so it takes seven touches to close an investor.

Short bullet point updates sent monthly to those who have heard the pitch can be quite effective.

It keeps the investors warm and reminds them you are raising funding.

Investors are looking for momentum and traction in the deal.

So it’s important to showcase that momentum building in the business.

Focus on sales, team, product, and fundraise as those are the core four things investors want to hear about.

It’s best to ask for permission to keep the investor informed after you completed the pitch.

This gives you an opening to provide regular updates.

Before launching a campaign, think carefully about what updates you will send during the campaign.

Updates include what is new to the investors and not just what is new to you.

If you haven’t told them a piece of information then it’s new to the investor and can be included in an update.

Steady, consistent progress wins the race.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Music courtesy of Bensound.

In this episode of Investor Connect, Hall T. Martin engages in a detailed conversation with Enzi from South Africa, who is trying to raise funds for a significant construction project in the U.S. The discussion begins with Enzi explaining his vision to make housing affordable and sustainable, incorporating key features like clean water, clean energy, and efficient sewage removal. Enzi is currently in the idea phase and seeks initial funding to register his business and patents before moving on to more significant fundraising efforts later on.

The conversation shifts towards Enzi's strategy of acquiring an established U.S. company to speed up scaling once his patents are in place. However, he faces hurdles such as the limitations set by the South African government and a lack of interest from South African investors due to the project being U.S.-focused. Enzi elaborates on his goal to raise $50 million in U.S. investments after securing an initial $58,000, and discusses the challenges of reaching out to over 4,000 potential investors without much success. Hall offers valuable advice on how to improve the pitch and presentation to attract more investors. Hall emphasizes the importance of demonstrating strong support from family, friends, partners, and potential users to make the project more appealing to investors. He also advises Enzi to include details about tax breaks and various types of affordable housing in his pitch deck.

Hall further suggests leveraging social media and personal networks to gain initial traction and support for the project before presenting it to larger investors. By focusing on building a solid network of supporters and presenting a compelling, well-rounded case, Enzi can increase his chances of securing the necessary funding to bring his affordable housing vision to life. Ultimately, this episode offers practical insights into the multifaceted process of raising funds for large-scale, socially impactful projects, emphasizing the need for meticulous preparation, strong support systems, and strategic networking. 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.