How To Find a Lead Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Most investors do not lead the fundraise round but rather follow-on.

There’s a great deal of work and most investors are not signing up for it.

Some will express interest in investing after you have a lead investor.

Here are some steps to help find a lead investor for your fundraise:

Start with a convertible note for your fundraise.

Convertible notes bring investors into the deal without setting the valuation.

The founder can start picking up funding which helps fuel the growth of the business.

This validates the fundraise to the follow on investors.

Look at other startup fundraisers to see who led the round.  

Make contact with startups who raised from that lead investor and ask for a warm introduction.

Reach out to those who are known to lead investment rounds and show the fundraising traction already in place.

You may be able to attract a lead investor to lead your round. 

Another approach is to take two to three investors who are interested and gather them together into a group with a regularly scheduled meeting.

In the meeting they each share their questions and feedback.

Document the results of the meeting and share with the follow-on investors.

By gathering the three investors together you can create a lead investor group.

Once the lead investor group comes to agreement with the founder on valuation and the deal terms, you have a led deal.

Consider these steps in finding your lead investor.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
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Music courtesy of Bensound.

On this episode of Investor Connect, Hall T. Martin has an engaging conversation with Paul, the founder of a pioneering AI-driven platform designed specifically for the restaurant industry. Paul shares his unique journey into tech after a promising career in professional hockey was derailed by an injury. His passion for innovation led him to create a comprehensive suite of solutions that enables restaurants to optimize operations using artificial intelligence. Together, they explore the fascinating landscape of the AI market today, especially within the context of hospitality—a sector that, as Paul describes, is ripe for technological disruption.

The discussion dives deep into the challenges faced by restaurant owners, particularly in managing marketing efforts and reducing operational costs. Paul explains how his platform alleviates these pain points by automating functions that have traditionally consumed excessive time and resources. With capabilities ranging from payroll management to real-time inventory tracking, he's built a system that not only simplifies restaurant management but also drives customer engagement and repeat business through intelligent, data-driven marketing strategies. Hall humorously notes the struggles of conventional restaurant marketing and the opportunity for Paul’s AI solution to drastically improve this crucial aspect of the business.

As they shift gears, Hall inquires about Paul’s recent fundraising efforts. Paul reveals that they raised $3.6 million in a friends-and-family round but quickly realized that more funding was necessary to achieve their goals. Currently, they’re in the midst of a seed round, having raised $1.7 million and looking to close the remaining $400,000 needed. The conversation reveals the importance of strategic investor relationships and how building a solid foundation of stakeholders can help propel startups to the next level. Hall’s insights into connecting with angel investors reflect his practical approach to securing needed funding.

Finally, the episode emphasizes the notion that having proprietary data can serve as an essential competitive moat in the AI landscape. Paul elaborates on the uniqueness of their data bundle, which combines various aspects of restaurant operations to generate actionable insights. Hall underscores the significance of integrating data for creating value and enhancing processes, ensuring that a startup like Paul’s can stand apart from competitors. The episode wraps up on this note of optimism and exciting potential in the AI-driven restaurant space, leaving listeners with a sense of the transformative impact technology can have on traditional industries.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.