Investor Connect Podcast

The Four Rs To Turnaround a Business

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A turnaround can take several forms based on the severity of the changes required.

Some businesses require a complete overhaul of their operations while others perform a repositioning or rebranding.

Here are the four Rs to turnaround your startup:


In retrenchment the business refocuses on the core business and exits non-core initiatives.

This is often used to move to cash flow positive or break even.

This comes about during downturns in the economy.


In repositioning the business, it moves the company to a new place in the market landscape.

This comes from changing the price or promotion of the product.

This often happens when new competitors enter the market or the market changes.


In replacement the business replaces the team.

This often occurs as the company grows from seed to Series A and later Series B stages.

The skills required changes so the team must change.


In renewal the business refreshes the management team’s focus.

This often occurs when the business hits a plateau.

While the core business is solid, revenue appears to have stalled.

Renewal gives the business a new mantra and a fresh take on the market.

Consider these levels of restarting your business.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: 05.the_four_Rs_to_turnaround_a_business.mp3
Category:general -- posted at: 5:00am CDT