Investor Connect Podcast

Data Champions

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Moving your company into the data world can be a challenge as it’s a new space and many are not familiar with it.

Consider the Crossing the Chasm paradigm by Geoffrey Moore in which new technologies start with early adopters and technologists.

In building data activity into your business start with these two types before moving into the mainstream.

Take your early adopters and turn them into data champions.

Early adopters are often domain knowledge specialists.

They get excited about new technologies and new ways of doing things.

They have an innate curiosity that drives them to work on new areas.

They are often fast learners and pick up new skills quickly.

Bring them into the program to work on the initial projects.

Give them a voice in the decision-making process.

Make clear to everyone they are working on the project and making a valuable contribution.

It’s not necessary to give formal positions in the company although titles can be helpful.

Give them air time to showcase the results of the data project so everyone is aware of it.

By creating data champions you can encourage others in the group to join in. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: 02.data_champions.mp3
Category:general -- posted at: 5:00am CDT