On this episode of Investor Connect, Hall welcomes Joy Schoffler, Founder and Principal at Distinctive Edge Partners. Located in Austin, Texas, United States.

Distinctive Edge Partners is a full-service communications, marketing, and events management firm serving clients across the aerospace and defense industry.

They specialize in pairing deep aerospace and defense expertise with creative and digital strategies to help clients build and maximize value, improve operations, and turn risks and threats into opportunities.

Joy Schoffler is an award-winning global communications and investor relations strategist with decades of experience. Joy has a deep history of helping clients achieve business goals, from raising capital to scaling cutting-edge technologies. 

 Joy's experience includes founding and selling a strategic marketing and communications firm, serving on the investment committee at Ascendant Industries, and leading investor relations for Casoro Capital. She has also been involved in real estate acquisitions, growth strategies, and innovation promotion.

Joy shares the opportunities for technology firms to work with the federal government, the modernization efforts in the government, and the opportunities for companies to be part of these efforts. Joy also talks about the resources available for startups to learn more about government needs.

Applications for the Space and Defense Ignite Awards are due by January, 10th, 2024 companies can apply here: https://usg.valideval.com/teams/sdi-ignite-2024/signup 

To learn more about getting involved in the upcoming Space and Defense Showcase and VIP Reception please visit our website: https://www.sdireception.com/ 

To learn more about Distinctive Edge Partners visit: https://distinctiveedge.partners/ 

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
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Music courtesy of Bensound.

Brand Equity

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Brand equity is the value that comes from customer recognition of the brand.

Startups with brand equity command a higher price for the product and differentiate from the competition.

Here are the key elements of brand equity:

Brand recognition

Customers recognize the visual identity of the brand and value it.

This differentiates your startup from the competition and reduces the cost of acquiring new business.

Brand perception

Customers understand what your startup does based on the brand.

Customers are aware of your promise, values, and mission.

Brand image

The brand generates an emotion when customers see the image.

It is the emotional component of the brand that connects with the customer.

Brand value

The brand stands for quality and helps the customer justify the cost of the product.

It is the logical component of the brand.

Brand equity impacts a startup's financial performance including revenue, cost of sales, and profitability.

Other benefits include lowering the cost of launching a new product, upselling and cross-selling, and lowering churn.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.