Tue, 5 December 2023
When To Rebrand Your Startup
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
There are times when you need to rebrand your startup.
Here’s a list of reasons:
You’re attracting a larger customer base.
You're changing the target market to reach a new audience.
You’re updating the brand to represent the current product offering.
Your startup is merging with another company.
Customers confuse your logo with other company logos.
The brand you chose does not stand out in the market and no one can remember it.
Your competition has changed and you need to differentiate better.
Your startup has gone through a crisis and needs a fresh start.
The startup has evolved into a new business and the brand no longer reflects the company.
The logo design is out of date and needs to be updated.
Consider these situations as a catalyst for rebranding your startup.
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