Startup Funding Espresso – Understanding the Buyer’s Strategic Roadmap

Understanding the Buyer’s Strategic Roadmap

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In selling your business, it’s important to understand the buyer's strategic roadmap.

Here are some reasons why you should know it well:

You can position your business for acquisition more effectively if you know how your business fits into the buyers’ roadmap.

You can communicate the value proposition of your business better.

You can adjust the risk-reward characteristics of the acquisition to fit the roadmap.

You can show your business has a competitive advantage over competitors.

You can better show how your business is synergistic with the buyer’s business.

You can provide multiple scenarios for how to merge your business into the buyer’s business.

You can provide a better integration path by knowing the buyer’s business.

Research the buyer’s strategic roadmap with these points in mind. 

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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