Startup Funding Espresso – Why Build a Target List of Buyers

Why Build a Target List of Buyers

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In preparing to sell your business you’ll need to build a target list of buyers.

Here’s a list of reasons for why it’s important:

Focus -- the list focuses your efforts on those who are the best fit for your business so you know who to work with.

Time -- the list saves you time by not wasting efforts on those who are not a fit. 

Price -- the list helps you maximize your selling price by focusing on the buyer’s key care.

Terms -- the list helps you negotiate the best terms for your deal.

Efficiency -- the list puts efficiency into the process by eliminating sub-optimal buyers.

Mission -- helps you achieve the company’s mission and goals by finding the right buyer.

Ideal -- helps you identify the ideal buyer providing the best outcome for the team.

Unlike fundraising in which you talk with any potential investor, selling your business requires a focus upfront on the ideal buyer list.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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