Investor Connect Podcast

Positioning Your Business To Sell

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In selling your business it’s important to articulate all the values in the business a buyer may desire.

Here’s a list of sources of value to consider:

The products or services generate revenue.

This includes current and future revenue potential.

The intellectual property that protects those products.

This includes trademarks, copyrights, and trade secrets.

The customer list you have.

This includes prospects and previous customers as well.

The team you have.

This includes the partner relationships you have built.

The datasets you have.

This includes any data that can be mined to improve sales or processes.

The process and programs you have built.

This includes all business functions such as sales, marketing, finance, and administration.

Make a list of all of the values in the business before launching your campaign to sell.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Positioning_your_business_to_sell.mp3
Category:general -- posted at: 5:00am CDT