Startup Funding Espresso – Best Practices for Emailing an Investor

Best Practices for Emailing an Investor

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Here are some best practices for emailing an investor:

Put the name of your company in the subject line.

Use social media for making contact but not for pitching.

Spellcheck the email to eliminate any typos.

Refine the email to exclude filler words and phrases to make it as tight as possible.

Don’t use a docsend as it can come across as invasive.

Keep the email to less than 150 words.

Include three key metrics to show traction and performance.

Attach a pitch deck or one-page teaser with additional information.

Include a call to action.

Create a sense of urgency by mentioning some upcoming target dates.

Use the email to update the investor and build a relationship.

Finally, keep it friendly.

 

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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