Investor Connect Podcast

Investor Email Essentials

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In emailing an investor consider these essential todos.

Avoid sales-like verbiage as investors have their guard up against sales pitches.

Focus on what value you can provide the investor.

Keep the email short and concise.

Remember, long rambling stories will not get read.

Use numbers to make your case as it provides specificity and demonstrates your knowledge of the subject matter.

Don’t forget to tell the investor what you want them to do.

Without a call to action, the investor simply goes to the next email.

Finally, include these key points in your email:

The problem you solve.

The solution you offer.

Current traction.

Fundraise status

Call to action.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.

Direct download: Investor_email_essentials.mp3
Category:general -- posted at: 5:00am CDT