Per Seat vs per Use Pricing

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Many SaaS businesses use either per-seat or per-use pricing.

Per seat pricing offers a fixed price for the customer making it easy to budget.

It also provides a consistent revenue stream for the provider especially when applied with annual contracts.

Per-use pricing works best for the provider whose cost scales with the product usage.

Usage pricing is often used in a ‘land and expand’ strategy in which customers can start with a low price but limited use.

As the customer uses more of the product, the price increases. 

It also works well when customers don’t use the product consistently.

This type of customer will consider the product to be too expensive if paying per seat.

Combining the per-seat and per usage price could create a new pricing model.

In this case, the provider could charge a base price for the platform and then charge a variable amount based on the usage.

Consider combining pricing strategies into new revenue models for your business.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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On this episode of Investor Connect, Hall welcomes Michael Cardamone, CEO and General Partner at Forum Ventures.

Located in New York, NY, USA, Forum Ventures is the leading early-stage fund, program, and community for B2B SaaS startups. Founded in 2014 as Acceleprise, they are on a mission to make the B2B SaaS journey easier, more accessible, and successful for early-stage founders, through pre-seed and seed-stage funding, high-touch programming, corporate perks and introductions, and an active SaaS community. 

With over 250 portfolio companies, Forum founders have gone on to raise from NEA, Andreessen Horowitz, Uncork Capital, 8VC, Founders Fund, Menlo Ventures, Canaan, Bowery Capital, Susa Ventures, Salesforce Ventures, SV Angel, True Ventures and many more.

Michael Cardamone focuses on developing our investment strategy with the mission to make the B2B SaaS journey easier, more accessible, and more successful for early-stage founders. As one of the first 30 employees at Box, as well as leading partnerships at AcedemixDirect, Michael has had direct experience growing SaaS companies from small startups to large-scale enterprises. He is also an angel investor in a dozen companies including a seed investment in Flexport.

Michael shares insights about his background in tech, the evolution of Foreign Ventures, and their unique approach to investing in startups. He discusses the challenges of raising pre-seed capital in the current market and outlines the criteria they look for in founders and startups. Michael also explains the differences between Foreign Ventures and other venture funds, emphasizing their hands-on approach and extensive resources. 

Visit Forum Ventures at www.forumvc.com/, and on www.linkedin.com/company/forumvc/.

Reach out to Michael at mike@forumvc.com, and on www.linkedin.com/in/michaelcardamone.

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https:/_/tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.