Freemium Pricing

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The freemium pricing model is used to expedite customer adoption of the product.

Many companies use this as part of a tiered pricing model.

The freemium model gives users some experience with the product.

These are the advantages of a freemium model:

It’s easy to implement as the price is zero for a period of time or usage.

Customer usage shows the company which ones to pursue for upgrades and paid services.

Freemium models can generate virality.

There are disadvantages to the freemium model, as follows:

There is a cost to supporting free users including support and technical costs.

Customers often don’t value what they don’t pay for.

It can be difficult to move customers off the free service into the paid service.

To use the freemium model effectively you must have a set of features that customers will pay for.

If you give those compelling features away for free, then it will be hard to upsell them to paid customers.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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On this episode of Investor Connect, Hall welcomes José Luis Silva, Co-founder and Managing Partner at Dux Capital.

Located in Austin, Texas, USA, Dux Capital is a standout in American venture capital, prioritizing early-stage Latinx-led startups to counter the disproportionate funding gap they face. Committed to fostering diversity, equity, and inclusion, Dux Capital empowers underrepresented voices in investments, nurturing portfolio companies with an eye on both financial and societal gains. 

Their 2018 fund of $8 million, backed by Institutional LPs and high net worth individuals, cemented their role as vital supporters of Latinx entrepreneurs, making them a natural choice for those seeking seed funding. Dux Capital's influence illuminates a path of positive change through finance, spotlighting the potential for transformation, one investment at a time.

José Luis Silva, the visionary co-founder of Dux Capital, is celebrated for his fervent pursuit of growth, financial expertise, and startup innovation, alongside a passion for golf and tennis. At the helm of the fund, he orchestrates a symphony of roles, shaping investment strategies, curating portfolios, nurturing emerging startups, and sculpting pivotal portfolio investments, including Refly, aTexto, Trato, Epica, Mozper, Koomkin, and Boundless Robotics. 

Beyond Dux Capital, José Luis's dynamic entrepreneurial journey spans Insurtech, Foodtech, Consultancy, and Advertising, marked by inventive business models, successful fundraising campaigns, and a global perspective enriched by academic laurels from IE Business School in Madrid and Singapore Management University. Jose holds a BA in Finance from Instituto Tecnológico y de Estudios Superiores de Monterrey

Jose shares his investment thesis, the value of active and non-invasive investment, leading rounds, and fostering relationships. He also highlights resourceful platforms like PitchBook, Crunchbase, and Quaida for venture capital insights. Silva envisions combining blockchain, crypto, and FinTech to revolutionize remittance services for Latinos, closing the funding gap while creating a sustainable impact.

Visit Dux Capital at https://www.duxcapital.vc/, https://www.linkedin.com/company/duxcapital/about/, and on @DUX_Capital. 

Reach out to Jose at jl@duxcapital.vc, www.linkedin.com/in/jlsdux, and on @jl_silvav. 

_______________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https:/_/tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.