Wed, 9 August 2023
More Characteristics of Revenue Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Not all revenue is the same. There are several characteristics that define the quality of revenue. Here’s an additional list to consider: Repeatable -- if the revenue is not recurring but rather repeatable then it has a greater value than the revenue that is a one-time event. Strategic -- if the revenue comes from a strategic source rather than a tactical source it will most likely provide greater value to the business in the long run. Product/Market fit -- if the revenue comes from a source of strong product/market fit it will have greater value than revenue that comes from a weak product/market fit. Long-term value -- if the revenue comes from a strategic channel then it will have greater value than if it comes from an opportunistic channel. Look for these characteristics to understand the quality of your revenue.
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