Investor Connect Podcast

Start With Why

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

A key concept in aligning people’s motives is to start with the Why.

The Why represents the motives behind people’s actions and their purpose.

The How represents the methods or steps to get there.

The What represents the results or outcome to achieve.

To align the team in your startup, start with the Why -- why are we doing this?

The Why gives the team a common purpose and motivation behind it.

The Why helps you recruit new employees.

The Why helps you make decisions along the way.

It keeps you focused on your business and avoids distractions from competitors.

Great companies focus on the why first and then go into the what and how.

In raising funding show the investors your why and then go into the how and the what.

If you don’t have a Why statement, then set aside time to figure it out and then share it with others.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Start_with_why.mp3
Category:general -- posted at: 5:00am CDT