Investor Connect Podcast

Identify Your Startup Idea Advantages

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In validating your startup idea look for these advantages:

Does your idea resonate with the potential buyer?

Your buyers should be excited about it when you tell them.

Is your idea perceived to be better than the competition?

Buyers should see the advantages right off the bat without too much explanation.

Is the idea easily understood and grasped by the buyer?

The idea should be clear to the buyer without confusion.

Does your idea give the buyer the opportunity to try it before buying it?

If the buyer can try it out first then this will be helpful in the marketing process.

Are the advantages of the idea clear to everyone?

Even non-users should see the advantages of it.

Does your idea have any defensibility against competition?

It helps to have some protection on the idea through intellectual property or trade secrets.

Note these advantages in testing your startup idea. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Music courtesy of Bensound.