Investor Connect Podcast

Tracking Your Startup Ideation Progress

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

It’s important to track your progress in startup ideation.

Metrics should be used from the very beginning to measure your progress.

Here are some steps to take:

Track the number of customers contacted and provided feedback.

Measure the number of customers who try out the product. 

Capture the amount of revenue each customer would pay for the product and calculate the average.

This sets a basic rate of customer interactions you can use to price your product and calculate revenue.

As you develop minimum viable products and launch beta programs continue to track the metrics. 

For marketplaces, track the number of buyers and sellers on the platform as well as the number of product listings with revenue per transaction.

After several product launches, you can establish a standard startup ideation program for your company.

This standard will inform how many customer calls must be made and how long the process will take.

This will reduce the cost and time overruns for the project and increase the accuracy of your pricing model early on.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.


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Direct download: Tracking_your_startup_ideation_progress.mp3
Category:general -- posted at: 5:00am CDT