Startup Funding Espresso -- How Startup Ideation Works

How Startup Ideation Works

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Startup ideation is a key step to building a successful company.

Here are the key steps to generate good startup ideas:

Surround yourself with people who have a feel for the trends and what’s coming next.

Look for disruptive innovations in technology.

Follow platforms and applications that are gaining wide adoption.

Ask yourself, ‘What can you do now that you couldn’t do a few years ago?’

This shows an ongoing trend you can project out into the future.

Look out ten years or more and ask, ‘What will the world look like then?

Work back from that vision of the future to how the world will reach that point. 

Ask, ‘What will be needed in that future vision that is not already invented?’

Look for opportunities that fit your skill set and experience.

Mock up an MVP and show it to lead users and early adopters for feedback.

It takes several years to build out a business model and brand so you must start early in building it.

Pursue several opportunities before choosing the one to pursue for the long haul.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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