Startup Funding Espresso -- Know Your Why

Startup Boards -- Know Your Why

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

For startup investing, it’s important to know why you are investing beyond the monetary gain. 

There’s an old saying among angel investors:

“Angel investors want to make a little money, do a little good, and have a little fun.”  

Successful investors, I know, not only want to make a little money and have some fun, but they also want to do a little good. 

Their “Why” goes beyond making money.

Some examples include supporting the local entrepreneur ecosystem, furthering a technology that can solve problems that benefit the general public, helping build new companies, and creating jobs. 

Support new entrants to the startup world, such as those in the diversity category.

I’ve worked with many angel networks and have found those who have a clear “Why” have much lower turnover rates and a greater engagement by the members.

In startup investing, it’s important to know your “Why.”


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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