Startup Funding Espresso -- Diligence Process - Domain

Startup Boards -- Diligence Process - Team

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Before investing in a startup, it’s important to review the diligence documents, so you understand the business. 

There are three phases to diligence:

1. Documentation diligence
2. Team diligence
3. Domain diligence

Domain diligence is an important part. 

Check the industry to see the conditions in which it will grow or decline.

Check the positioning of the company within the industry.

Assess the company’s strategy within the industry - is it standard or disruptive?

Research the competition to determine the company’s position in the marketplace.

Identify the value proposition and how well it resonates with customers. 

Find out the leaders in the industry and how much they will control pricing, distribution, and other factors.

Look at the company’s pricing compared to the competition.

Assess how much the company has the edge over competitors and if it will last. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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