Startup Boards -- Investment Thesis

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In startup investing, you should have an investment thesis, which is what you invest in and why it will be successful.

Here’s how you build your investment thesis if you haven’t done so already:

Step one

Look at 50 deals and write down what you like and don’t about each one. This is not as hard as it sounds, given how many deals there are.

Step two 

Follow up one to three months later to see how it is working out. This will inform your investment thesis as you will see some deals progressing forward, some stall out, and others pivoting to something else.

Step three

Write out your investment thesis, which includes:

• Your observation about a macro trend in an area you care about
• Position of the company in the trend
• Characterization of the company that gives it a competitive advantage
• Conditions for investing based on price, revenue, and other factors

Example investment theses include:

• Healthcare is moving to the home
• Companies providing technology-enabled services will succeed
• Companies with recurring revenue and a CAC:LTV ratio of 1:8 are preferred
• Companies with revenue above $500K and a pre-money valuation below $5M are preferred. 

It’s important to write out your investment thesis as you’ll return to it often.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Check out our other podcasts here: https://investorconnect.org/ 
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On this episode of Investor Connect, Hall welcomes Debbie Saviano, Founder of Debbie Saviano LLC.

Debbie represents those who wish to transition into another career, as she has done it three times. After a successful career in education as principal of five different campuses with students in pre-K to high school, she transitioned into the sphere of social media. Debbie recognized the need to maximize digital space and she worked with clients internationally in building and re-designing their LinkedIn profiles. As a result of Debbie’s mature “age,”  she was a highly sought-after speaker on social media.

The second transition was when Debbie co-founded Women’s Leadership LIVE (WLL) with her two partners, Linda McMahon and Stacey Schieffelin. This was the perfect segway in that she was able to continue with her passion for education and lifelong learning as WLL was a guiding force and proponent of women entrepreneurs and small business owners, which offered a unique platform in how it educates and inspires women to launch and expand their businesses.

The third transition occurred at the beginning of 2022 when Debbie returned to her roots in education and social media. Digital space is non-negotiable! It is a must, and through courses and consulting, Debbie guides professionals and entrepreneurs on how to maximize their ROI – Return on INFLUENCE as it is the new benchmark for professionals and having the ability to embrace it can be a determining factor for success.

Debbie is an advocate for guiding others on how best to utilize social media. In today’s market, it is all about being seen and heard on the various digital platforms that everyone carries around on their mobile devices and it enables us to create and maintain quality relationships that we all seek with those we provide solutions for.

Debbie speaks about using LinkedIn to find investors, its weaknesses and strengths, how a startup should use LinkedIn to raise funding, and more.

Reach out to Debbie at debbie@debbiesaviano.com and debbie@womensleadershiplive.com, on LinkedIn at www.linkedin.com/in/debbiesaviano and www.linkedin.com/company/debbie-saviano, and on Twitter at www.twitter.com/DebbieSaviano. 

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.