Investor Connect Podcast

Branding for Your Group

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In running an angel network, it’s important to establish a brand for the group and promote it.

A brand makes your group look bigger.  

There are many funding sources in the market, and a brand helps your group stand out from the crowd.

A brand helps build trust.  

It is the promise you are making to the investors and startups you serve.

A brand helps people remember your group.

It’s difficult to grow your network if no one can remember your name.

A brand helps attract investors.

Investors want to belong to a group that stands for something.

Finally, a brand helps attract startups.

Startups need to recognize your group as a viable source of funding for their company. 

A brand consists of a unique name, a logo, a mission statement, and a mantra.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound.

Direct download: Branding_for_your_Group.mp3
Category:general -- posted at: 6:00am CST