Thu, 7 July 2022
Branding for Your Group
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In running an angel network, it’s important to establish a brand for the group and promote it.
A brand makes your group look bigger.
There are many funding sources in the market, and a brand helps your group stand out from the crowd.
A brand helps build trust.
It is the promise you are making to the investors and startups you serve.
A brand helps people remember your group.
It’s difficult to grow your network if no one can remember your name.
A brand helps attract investors.
Investors want to belong to a group that stands for something.
Finally, a brand helps attract startups.
Startups need to recognize your group as a viable source of funding for their company.
A brand consists of a unique name, a logo, a mission statement, and a mantra.
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Direct download: Branding_for_your_Group.mp3
Category:general -- posted at: 6:00am CDT