Impact Investment Thesis

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

An investment thesis states what you will invest in, why it will be successful, and what outcome you anticipate. 

It’s important to determine your investment thesis for impact investing.

Here are some guidelines:

Impact investing proposes to invest in innovative companies that seek to change the world.

This change takes place in social and environmental areas such as those specified in the United Nations Sustainable Development goals. 

Impact investing looks to make a measurable change, so the investment must show a metric result on specific criteria.

Impact investing often focuses on companies in healthcare, education, food, and cleantech.

The investment thesis specifies the revenue, sector, and stage of the companies that meet its criteria so you can focus your deal flow efforts.

Impact investing - as in all investment theses - seeks a positive return on investment at the upper range of market returns.

Impact investing can be applied at all levels of investment.  

At the angel level, it fills a gap in the market by focusing on early-stage innovation. 


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On this episode of Investor Connect, Hall welcomes William Glass, CEO and Co-founder at Ostrich, and Host of The Silicon Alley Podcast.

Headquartered in New York, New York, Ostrich has built a financial fitness app for low and middle-income families who need a simple way to start improving their finances in order to live happy and fulfilling lives. What makes the Ostrich app unique is the experience addresses the psychological hurdles that prevent people from taking action to improve finances; using social accountability and gamification to encourage actions. It's a similar approach to Strava and Noom in the fitness and weight-loss space.

Ostrich sells annual subscriptions on a per-user basis to companies who provide the app as a benefit to their employees or communities. Ostrich graduated from AARP's accelerator program at the end of 2021 where AARP is now a strategic investor and partner. To date, 80% of their early adopters are on track to achieve their financial goals, 1,000 pre-launch sign-ups, and they have 3 pilot partners going live in Q2 of 2022.

Currently, Ostrich has raised or committed $186k on a SAFE led by AARP with the founders bootstrapping the company up until January of 2022. In March of 2022, Ostrich won first prize at the Rollins Venture Plan competition which included a $50k grant.

In the Silicon Alley podcast, you’ll hear from a variety of entrepreneurs, venture capitalists, and top performers about their journeys and personal finances. From seasoned entrepreneurs who have sold companies for $330 Million to Silicon Valley Venture Capitalists returning billions of dollars to 21-year-old YouTubers earning 6 figures, the Silicon Alley Podcast is a must-listen. You’ll come away both inspired and with actionable advice you can apply to your own business and life.

William witnessed his parents get divorced because of money. They couldn’t agree on basic financial goals or communicate, and the stress was too much. 15 years later, both are still picking up the pieces. William’s background is in software sales leading sales teams at Gartner and opening up a new vertical for an AI startup, Remesh.

Prior to founding Ostrich, Will was recruited by Remesh, a former client, to build out their consulting vertical and worked with firms such as McKinsey, Booz Allen, BCG, and PwC. While at Gartner, Will led sales teams that sold to c-suite executives of tech startups from pre-revenue to $250M in revenue. He was a top performer achieving Winner’s Circle every year at Gartner.

In 2014, Will was awarded a Fulbright scholarship through the U.S State Department where he taught English in rural Thailand for 14 months. He has his B.A. in International Relations from Rollins College in Winter Park, FL. Will is originally from Alabama and now resides in Queens, New York.

Visit Ostrich at https://getostrich.com/, on LinkedIn at www.linkedin.com/company/theostrichapp, and on Twitter at www.twitter.com/theostrichapp. 

Listen to The Silicon Alley Podcast at www.siliconalleypodcast.com. 

Reach out to Will at william@theostrichapp.com, on LinkedIn at www.linkedin.com/in/williampglass3/, and on Twitter at www.twitter.com/williampglass3/.  

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.