Business Model Analysis

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The business model shows where the company incurs costs in order to generate revenue. 

In diligencing a startup, spend some time analyzing the business model to determine how robust and profitable it is.

Check the revenue to see how much is recurring, repeating, or one-off.

The more revenue that is recurring based on contracts, the stronger the cash flow. 

Check the costs for customer acquisition and lifetime value of customers, even if it’s not a recurring revenue business. 

There needs to be a healthy delta between the cost of acquisition and the total revenue from the customer. 

Revenue per customer should be at least 3X the cost of acquiring that customer. 

Map out the gross margins and profit margins of the current business and near-term projections.

The healthier the margins, the less funding the company will need to raise and the faster the company can reach profitability.

Check the overhead costs and any other regular expenditure to determine the capital efficiency of the business.

Finally, look for unusually high general and administrative expenses.


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This is the Investor Connect Crowdfunding Launch Program. I'm Hall T Martin, the host of the show, in which we take questions from startups and investors on crowdfunding topics. 

I hope you enjoy this episode.
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Thank you for joining us for the Investor Connect Crowdfunding Launch Program where we help startups prepare for a fundraise. 

For more episodes, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/  
For Investors check out: https://tencapital.group/investor-landing/  
For Startups check out: https://tencapital.group/company-landing/  
For eGuides check out: https://tencapital.group/education/  
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group

Music courtesy of Bensound