Best Practices for Crowdfunding Campaigns
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
In running an equity crowdfunding campaign, include these best practices:
- Tell a story -- show how you came up with the idea for the product and how customers and partners validate it.
- Prepare your investor network -- build a list of potential investors who you can pursue.
- Demonstrate support -- start with your family and friends and use their investment to demonstrate investor support.
- Use multiple channels -- use several communication channels such as email, social media, and events to showcase your campaign.
- Provide updates -- keep the investors informed about progress with your campaign and company including information on sales, team, product, and fundraise.
- Generate press coverage -- find a writer for a publication and work with them to capture your campaign into their bigger story.
- Include visuals -- use imagery, including photos and videos. Images convey a great deal more information than words alone.
- Understand your investor -- test your campaign with investors you know to gauge what interests them and what they find compelling.
- Plan the campaign -- prepare your campaign from start to finish. You may need to add more steps as you go, but start the fundraise with a complete plan.
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