Startup Funding Espresso –- Best Practices for Crowdfunding Campaigns

Best Practices for Crowdfunding Campaigns

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In running an equity crowdfunding campaign, include these best practices:

1. Tell a story -- show how you came up with the idea for the product and how customers and partners validate it.
2. Prepare your investor network -- build a list of potential investors who you can pursue.
3. Demonstrate support -- start with your family and friends and use their investment to demonstrate investor support.
4. Use multiple channels -- use several communication channels such as email, social media, and events to showcase your campaign.
5. Provide updates -- keep the investors informed about progress with your campaign and company including information on sales, team, product, and fundraise.
6. Generate press coverage -- find a writer for a publication and work with them to capture your campaign into their bigger story.
7. Include visuals -- use imagery, including photos and videos. Images convey a great deal more information than words alone.
8. Understand your investor -- test your campaign with investors you know to gauge what interests them and what they find compelling.
9. Plan the campaign -- prepare your campaign from start to finish. You may need to add more steps as you go, but start the fundraise with a complete plan.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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