Key Elements of a Crowdfunding Campaign

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Successful crowdfunding campaigns share several key elements.

Here are some key points to include in your fundraise campaign:

Clear value proposition -- make clear what your product does and the value it brings.

Story -- tell what problem it solves and the background on how the product came to be.

Key numbers -- use numbers in your story to validate that the product works and customers will pay for it.  Stories tell, numbers sell.

Growth story -- show how sales, team, product, and fundraise are continually making progress.

Cause -- show how your product is part of a greater cause.  

If your product reduces  carbon emissions then use the tagline “help save the planet.”

Social proof -- show customers using the product and include testimonials.

Visuals -- show a picture of the product in the campaign so the investor can see what exactly it is.

You can also use video to show the product in action.

Supporters -- show the supporters you have including customers, partners, suppliers, and others who also believe in the product.

Include these elements in your crowdfunding campaign.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
___________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

Please follow, share, and leave a review.

Music courtesy of Bensound.

On this episode of Investor Connect, Hall welcomes Joe Raczka, Co-founder, COO, and Managing Partner at York IE.

Headquartered in New Hampshire, USA, York IE is a vertically integrated strategic growth and investment firm helping reshape the way companies are built, scaled, and monetized. Through Fuel™, its SaaS platform, hands-on advisory services, and selective early-stage B2B SaaS investments, York IE supports ambitious entrepreneurs, operators, and investors on their quest to scale startups and disrupt markets.

Joe is an avid angel investor and startup advisor focused primarily on the SaaS and IaaS markets, bringing with him a stellar Rolodex across the investment banking, market analyst, venture capital, and private equity landscape. Previously, Joe was the Vice President of Strategic Development at Oracle where he oversaw all of Oracle Cloud Infrastructure’s Market Intelligence, Product Strategy, and M&As, including leading the acquisition of Zenedge, a cloud-based, artificial intelligence-driven cybersecurity business. Joe joined Oracle through the Dyn acquisition. At Dyn, Joe was first Vice President of Finance, Dyn’s first formal finance hire, and then Vice President of Corporate Development where he raised $100 million of growth capital, participated and led diligence in eight acquisitions, and led the strategic process and diligence that resulted in the strategic acquisition by Oracle.

Before joining Dyn, Joe spent the first part of his career in New York City and Boston as a financial analyst at Bloomberg, Pali Capital, and Fidelity, starting out in the family office division. In addition to his work at York IE, Joe is active in the community. He serves on the board of directors for several non-profits including Catholic Charities New Hampshire, Greater Manchester Chamber of Commerce, and Bishop Guertin High School. Joe has also become a respected angel investor, mentor, and growth advisor to many innovative startups. Joe has a BS in finance from Providence College.

Joe advises startups and investors, discusses the state of startup investing, and shares his investment thesis and some of the startups which fit that thesis. 

You can visit York IE at https://york.ie/, via LinkedIn at www.linkedin.com/company/york-ie, and via Twitter at www.twitter.com/yorkgrowth.   

Joe can be contacted via email at joe@york.ie, via LinkedIn at www.linkedin.com/in/joe-raczka/, and via Twitter at www.twitter.com/JMRaczka. 

_____________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org  

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/  

For Feedback please contact info@tencapital.group   

Please follow, share, and leave a review.

Music courtesy of Bensound.