Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Warrants give the holder a number of shares to be exercised over a specified period to buy the company’s stock. 

Warrants play a key part in venture debt.

Companies offer warrants in exchange for a lower interest rate on the debt.

Investors offering venture debt use warrants to gain access to the equity upside of the business.

As long as the company is solvent, the warrant will have some value. 

Warrants are often offered at levels below the current market price.

There are challenges with warrants. 

They are tied to the performance of the company’s stock price which fluctuates.

They don’t last forever as they have an expiration date.

They don’t give the investor any control rights in the company.

They don’t offer any dividends.

Venture debt providers typically offer debt at 10-20% warrant coverage.

Warrant coverage is that portion of the loan taken in the form of warrants.


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In this episode, Hall welcomes back Carolyn Lowe, Founder of ROI Swift, and Author of “Business Growth Do's and Absolute Don'ts”.

What is “Business Growth Do's and Absolute Don'ts”? Markets fluctuate and trends come and go, but some principles of the business world are here to stay. Founders and leaders need to know—and cannot ignore—the vital differences between success and failure. Carolyn has worked with hundreds of companies, from startups to Fortune 500s, in identifying their unique path to sustainable success. She’s seen her share of costly mistakes and understands the principles that endure, no matter the business size or industry. This book shares her most valuable takeaways from nearly three decades of experience. She wants to help you bridge the gap between brand and customer by showing you how to define your core values and ensure the right people are representing your company. With imperative insight on growing your Amazon or online business, you’ll learn the eCommerce metrics that truly matter to maximize profit and fast-track your way to unrivaled growth.

Carolyn founded ROI Swift in 2015 to help emerging consumer brands get expert help in Amazon, Paid Ads for Facebook/Instagram, and Paid Search. So many smaller businesses were being taken advantage of by paying agencies big dollars for no results, and Carolyn thought that was wrong. Her team grew an apparel and footwear company from $0-12M in 18 months through paid Facebook and Instagram ads. Carolyn’s goal is to help 1000 brands grow profitably. So far, they have helped nearly 200, so she is 800 away from retirement!

She lives in Austin, Texas, and is married with two children. Carolyn has her pilot’s license, though no time to actually fly anymore.

Carolyn discusses her inspiration for writing the book, the primary audience, the most important takeaway, and more.

You can purchase Carolyn’s book at https://www.amazon.com/gp/product/1544522444.  

Carolyn can be contacted via email at carolyn@roiswift.com, and via LinkedIn at https://www.linkedin.com/in/carolynbyronlowe/. 
______________________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org 

Check out our other podcasts here: https://investorconnect.org/ 
For Investors check out: https://tencapital.group/investor-landing/ 
For Startups check out: https://tencapital.group/company-landing/ 
For eGuides check out: https://tencapital.group/education/ 
For upcoming Events, check out https://tencapital.group/events/ 

For Feedback please contact info@tencapital.group  

Please subscribe, share, and leave a review.

Music courtesy of Bensound