Thu, 29 July 2021
Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.
Deal flow is the lifeblood of the startup investor.
It’s important to assess the deals in short order to prioritize follow-up.
One way to help this process is to apply a rating to each deal.
Here are some key factors and how to calculate them to use in your rating:
Revenue run rate - take your current monthly revenue and multiply by 12 to annualize it.
Gross Margin - take your Cost of Goods Sold, divide by the revenue, and subtract 1.
Burn Rate - monthly cash expenses minus monthly revenue.
Cohort Analysis - take the number of users who join the program and track the outcome of each.
Cost of customer acquisition - monthly sales and marketing expenses divided by revenue from the customers signing up that month.
Payback - number of months of recurring revenue to cover the cost of customer acquisition.
Magic Number - revenue over two months multiplied by four and divided by sales and marketing costs over the same timeframe.
Sales Cycle - average number of days from first contact to customer signing up.
Lifetime Value - the total amount of revenue generated from a customer.
Total Available Market - the total amount of money spent in a target market.
Give each factor a score, say 1 to 10 with 10 being the best.
Add up the factors to give the deal a score on a scale of 1 to 100.
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Music courtesy of Bensound
Thu, 29 July 2021
In this episode, Hall welcomes Mia Urman, Founder & CEO of AuraPlayer.
AuraPlayer was founded in January 2013 by Mia, an Oracle veteran with over 20 years of Oracle Forms experience, and Java Guru Yossi Nakash, CTO. AuraPlayer’s founders built a modernization solution for Oracle Applications that would activate and communicate with Oracle Forms in an automated way, without redevelopment or migration changes. Today, AuraPlayer sells its products and services to businesses and government offices all over the world.
Prior to founding AuraPlayer, while providing consulting services to customers, Mia became intimately familiar with some of the leading challenges facing Oracle Forms/EBS legacy clients and co-founded AuraPlayer Ltd., a development house to provide mobilization and automation solutions.
Mia discusses growth, trends, changes expected in the next 12 months in the mobility industry, and more.
Music courtesy of Bensound.