Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Deal flow is the lifeblood of the startup investor.

It’s important to assess the deals in short order to prioritize follow-up.

One way to help this process is to apply a rating to each deal.

Here are some key factors and how to calculate them to use in your rating:

Revenue run rate - take your current monthly revenue and multiply by 12 to annualize it.

Gross Margin - take your Cost of Goods Sold, divide by the revenue, and subtract 1. 

Burn Rate - monthly cash expenses minus monthly revenue.

Cohort Analysis - take the number of users who join the program and track the outcome of each. 

Cost of customer acquisition - monthly sales and marketing expenses divided by revenue from the customers signing up that month.

Payback - number of months of recurring revenue to cover the cost of customer acquisition.

Magic Number - revenue over two months multiplied by four and divided by sales and marketing costs over the same timeframe.

Sales Cycle - average number of days from first contact to customer signing up.

Lifetime Value - the total amount of revenue generated from a customer.

Total Available Market - the total amount of money spent in a target market.

Give each factor a score, say 1 to 10 with 10 being the best.  

Add up the factors to give the deal a score on a scale of 1 to 100.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound

In this episode, Hall welcomes Mia Urman, Founder & CEO of AuraPlayer.

AuraPlayer was founded in January 2013 by Mia, an Oracle veteran with over 20 years of Oracle Forms experience, and Java Guru Yossi Nakash, CTO. AuraPlayer’s founders built a modernization solution for Oracle Applications that would activate and communicate with Oracle Forms in an automated way, without redevelopment or migration changes. Today, AuraPlayer sells its products and services to businesses and government offices all over the world.

Headquartered in West Orange, New Jersey, AuraPlayer’s goal is that no Oracle Forms customer should be forced to migrate and no EBS application should be forced onto the cloud. AuraPlayer resides alongside your current Oracle applications and helps launch them into the digital world.

AuraPlayer’s mission is to build and deploy enterprise-grade, Oracle-based business applications by using next-generation technologies that will help you take your business to the next level.

Mia is an Oracle ACE Director and a renowned expert on Oracle development technologies and mobility, with over twenty years experience working, presenting, supporting, training, and consulting Oracle products. 

Prior to founding AuraPlayer, while providing consulting services to customers, Mia became intimately familiar with some of the leading challenges facing Oracle Forms/EBS legacy clients and co-founded AuraPlayer Ltd., a development house to provide mobilization and automation solutions.

Mia is a coveted speaker on Oracle technologies at various conferences including Oracle OpenWorld, IOUG Collaborate, ODTUG Kscope, UKOUG, DOAG, and keynote speaker at other Oracle Technology events.

Mia discusses growth, trends, changes expected in the next 12 months in the mobility industry, and more.

You can visit AuraPlayer at www.auraplayer.com, via LinkedIn at www.linkedin.com/company/auraplayer, and via Twitter at www.twitter.com/auraplayer.  

Mia can be contacted via email at miaurman@auraplayer.com, via LinkedIn at www.linkedin.com/in/miaurman, and via Twitter at www.twitter.com/miaurman. 

Music courtesy of Bensound.