Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Deal flow takes a substantial amount of time for the startup investor.

It’s important to organize your deal flow process so it’s efficient.

Use these steps to organize your deal flow.

Set up a separate email for deal flow and use it to capture deals from websites, social media, and other sources.

Have everyone on the team send any new deals to that email address.

Take all submitted deals and place them into a CRM with contact information, sector, stage, and other key information.

Update that record with the deal status and next steps.

Create a series of follow-up emails to send to those in the deal flow pipeline such as how your deal flow process works and when to expect a follow-up.

Develop a process for screening the deals for basic criteria and send “pass” notices to those deals that don’t meet them.

Set up calls with those that meet the criteria to qualify them and move them through your standard process.

Run reports to understand the deal flow and how well it is providing quality deals.

It’s important to review your successfully funded deals for key information so you can prioritize those deals for follow-up.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound

In this episode, Hall welcomes Daniel Cohen, General Partner at Viola Ventures.

Viola Ventures is part of Viola, Israel’s leading tech-focused investment group with over $3.5B AUM. Founded in 2000, Viola Ventures empowers early-stage start-ups to become global leaders. The fund manages over $1B and has backed some of Israel’s unicorns such as Payoneer, ironSource, Lightricks, Outbrain, Redis Labs, Pagaya, and more. To date, the fund has invested in 82 companies and has recorded over 40 exits.

Daniel joined Viola Ventures after 11 years at Gemini Israel Ventures where he invested in various companies including Adap.tv (acquired by AOL for $450M), Outbrain, WatchDox (acquired by Blackberry for ~$100M), and Minute Media. Daniel’s investment focus is the B2C market, including consumer internet, e-Commerce, DTC, games, and digital media. Daniel began his career as a developer and product manager in a few Israeli high-tech companies, including Commtouch and Scitex. He has a BA in computer science and psychology from Tel-Aviv University and an MBA from INSEAD.

He currently serves on the board of EX.CO (formerly Playbuzz), Lightricks (creator of Facetune), and Maapilim. He was also on the board of Tapingo (acquired by Grubhub for $150M) and Origami Logic (acquired by Intuit).

Daniel advises investors and entrepreneurs, shares how he sees the industry evolving, and discusses his investment thesis.

You can visit Viola Ventures at www.viola-group.com/fund/violaventures/, via LinkedIn at www.linkedin.com/company/violaventures/, and via Twitter at www.twitter.com/violagroup. 

Daniel can be contacted via email at danielc@viola.vc, via LinkedIn at www.linkedin.com/in/coheda, and via Twitter at www.twitter.com/coheda. 

Music courtesy of Bensound.