Investor Connect Podcast

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In pitching your startup for funding, you’ll find many opportunities to engage investors.

Not all opportunities will provide substantial time and attention to investors.

Develop an elevator pitch for those times when you have only a few moments to capture the investors’ interest.

Here are some key points to consider:

Start with the problem you are tackling and how big and costly it is.

Make it easy for the investor to grasp what you are doing.

Say what you do in just one sentence.

Investors need context and will find it difficult to follow until they know what you do.

Avoid telling a story in your elevator pitch, as there’s not enough time.

Instead, just give them the conclusion.

Some founders believe the investor can’t understand the startup unless they know the technology or science behind it.

Avoid going into the details of how the product works. Instead, focus in short order on the benefits of it. There will be time later to discuss how it works.

Founders often suffer from the curse of knowledge. 

They know everything about their work and implicitly assume the investor knows more than they actually do.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

For more episodes from Investor Connect, please visit the site at: 

Check out our other podcasts here: 
For Investors check out: 
For Startups check out: 
For eGuides check out: 
For upcoming Events, check out 

For Feedback please contact  

Music courtesy of Bensound

Direct download: Polishing_your_Elevator_Pitch.mp3
Category:general -- posted at: 6:00am CDT

In this episode, Hall welcomes Gayatri Sarkar, Founder of She-VC and General Partner at Advaita Capital.

She-VC is a media platform that featured $100B+ combined capital of institutional investors championing the diversity, equity, and inclusion for VCs/PE investors. Advaita Capital is a growth activist tech fund focussed on DEI-ESG metrics in venture asset class. 

Gayatri was awarded the Global Leader Under 40 Award for championing diversity and equity inclusion among institutional investors through She-VC, featuring a combined capital of $100B+. She is the GP of a growth activist tech fund focussed on diversity, equity, and broader environmental social governance mandate, a team of experienced partners from top-tier funds from Blackrock’s former CIO, Oppenheimer, and the former COO of the second-largest division of SAC Capital. She serves on the advisory board of large asset management firms and VC fund of funds. 

Gayatri was also the former Managing Partner at a sports platform - the extended family office of an Israeli billionaire family - a former GP of a digital assets fund (acquired), a former Federal Reserve Bank Manager managing US Treasury’s assets for the US Military, Navy and big banks. She started her career as an enterprise tech architect at HP and IBM, managing billion-dollar accounts. Gayatri is a serial entrepreneur who founded a consulting company and a tech startup with AUM $50M. She graduated in Physics, Math, and Economics/Finance and serves on the alumni non-profit board of Harvard Kennedy School NEA. 

Gayatri shares her investment thesis and what excites her now. She also advises investors and entrepreneurs and discusses some of the challenges they face.

You can visit She-VC at, and via LinkedIn at

You can visit Advaita Capital at

Gayatri can be contacted via email at, via LinkedIn at, and via Twitter at

Music courtesy of Bensound.

Direct download: Gayatri_Sarkar_of_Advaita_Capital.mp3
Category:general -- posted at: 6:00am CDT