Investor Connect Podcast

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The elevator pitch is a key tool in your fundraise.

Here are some best practices to make your elevator pitch a success:

Before delivering your pitch, learn something about your audience.

What are their careabouts? What motivates them?

Customize your pitch for your audience.

Don’t try to tell them everything, instead, tell them just enough. 

Focus on the benefits of your product or service and not the features.

Capture their attention with a question or problem description.

Describe your solution in one sentence.

Set up for the follow-up by offering to send them more information or set up a call to discuss in more detail.

Write out your elevator pitch and replace the filler words with more descriptive words.

Wordsmith the pitch so it’s tight and flows well.

Practice it so you know it by heart and can customize it when necessary.

It’s important to take time to craft a good elevator pitch.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound

Direct download: Best_practices_for_writing_an_elevator_pitch.mp3
Category:general -- posted at: 6:00am CDT

In this episode, Hall welcomes Troy Schlicker, Owner, Broker, and Real Estate Advisor at Reserve Realty, and Host of the Austin Spotlight podcast.  

Headquartered in Austin, Texas, Reserve Realty is an Austin real estate company specializing in residential buying and selling for homeowners and buyers. Started in 2014, they have helped clients navigate hundreds of real estate transactions, emphasizing educating them through the process to make it as smooth as possible.

As a resident of Austin, Texas, for 15 years, Troy has seen Austin go through rapid growth and numerous changes. Originally from Michigan and with degrees in Marketing and Financing from Concordia University, St. Paul in Minnesota, he has used that experience as the foundation of a real estate career that has spanned over a decade.

Troy previously worked at Bank of America as a Senior Mortgage Loan Officer. His knowledge of the mortgage industry and of the Austin real estate market has helped him assist clients with all of their real estate needs.

Troy hosts the Austin Spotlight Podcast, highlighting the stories and people behind local small businesses.

His competitive nature doesn’t end in the office. On top of playing basketball in college, he transitioned to being a professional beach volleyball player. He also enjoys playing golf and being on Austin’s various lakes, and taking part in many other outdoor activities that Austin’s warm weather allows.

Troy’s goal is to link individuals and families with their real estate aspirations to help build wealth, dreams, and memories.

Troy discusses how he sees the real estate industry evolving and shares some of the challenges persons face when investing in or buying properties.

You can visit Reserve Realty at, and via LinkedIn at

Troy can be contacted via email at, via his website at, via LinkedIn at, and via Twitter at

Listen to the Austin Spotlight podcast at

Music courtesy of Bensound

Direct download: Troy_Schlicker_of_Reserve_Realty__Host_of_Austin_Spotlight.mp3
Category:general -- posted at: 6:00am CDT