Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The elevator pitch follows a simple format.

Start with the people who have this problem so the listener has context.

Show the cost in time or dollars to demonstrate the size of the problem.

Demonstrate your competitive advantage over the other solutions.

Quantify the benefit with numbers.

Propose the next steps to discuss further.

Close with an action item to connect again. 

Here’s the format you can use to build your pitch:

<Describe people who have the problem> <show cost of the problem in time or dollars>.  Our solution <reduces the cost in time or dollars by x amount>  Unlike other products, our solution <state differentiator> to <state benefit>.  I can <state path to learn more> to tell you more. <Setup next engagement>

Here’s an example use of the template.

Office workers spend 75% of their time searching for files on the network. Our solution reduces that time by 3X. Unlike other products, our solution uses proprietary software to achieve productivity gains. I can send you a link so you can try it out. Here’s my card so you can send me your email address or call me.

Build your elevator pitch with these core concepts.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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Music courtesy of Bensound

In this episode, Hall welcomes Gady Nemirovsky, Managing General Partner at Inspiration Ventures. 

Headquartered in Burlingame, California, Inspiration Ventures is an early-stage investment firm that structures its investments in a way that minimizes risk for their limited partners and benefits founders by better aligning the investors’ interests with the founders. Their interests are completely aligned with yours — whether the next step is a follow-on venture investment or a company acquisition — your success is their success.

Gady co-founded Inspiration Ventures with Robert Fanini in 2007 and has over 30 years of experience working within the financial and technology markets as an analyst, engineer, entrepreneur, and investor. Gady’s career started at JP Morgan Investment Management in New York and then moved from Wall Street to C*ATS Software, a Silicon Valley startup providing financial derivatives decision support software for multi-national banks. As employee number 17, Gady was able to participate in the unique experience of joining a startup at a very early stage and contributed to its growth into a successful initial public offering.

Following C*ATs, Gady founded Sonnet Financial, a company that provided an internet-based international funds transfer and foreign exchange service. Sonnet grew from a startup to processing billions of dollars in international payments for over 200 clients including many Fortune 100 companies such as IBM and ADP. Following the implementation of a joint venture in Japan and after over 7 years of operations, the company was successfully acquired by an East Coast foreign exchange provider.

Gady was also an early employee at AlterEgo, a provider of adaptive network services for the wireless internet acquired by Macromedia, and a founder of an online advertising network called Adzaar.

Inspiration Ventures portfolio holdings where Gady holds Board or Advisory positions include UserTesting (https://www.usertesting.com), Buffer (https://buffer.com), DailyPay (https://www.dailypay.com), OneEleven (https://oneeleven.co), and Preciate (https://join.preciate.com/en/preciate-home).

Gady simultaneously earned a B.S. in Electrical Engineering cum laude from the University of Pennsylvania, and a B.S. Economics (major in finance) cum laude from the Wharton School of Business.

Gady discusses his investment thesis and some of the startups he invested in. He also shares what excites him now and advises investors and entrepreneurs.

You can visit Inspiration Ventures at www.inspirationvc.com, and via LinkedIn at www.linkedin.com/company/8904228/admin. 

Gady can be contacted via email at gady@inspirationvc.com, and via LinkedIn at www.linkedin.com/in/gady-nemirovsky-804bb33. 

Music courtesy of Bensound.