Investor Connect Podcast

In this episode, Hall welcomes Chris Fronda, CEO of Logictry.

Headquartered in Austin, Texas, Logictry, the first-ever Logic Management system, is a no-code, low-code application platform that allows anyone to build business Logic Apps that combine learning and productivity for instant expertise.

Logictry helps businesses systematize their processes and institutional knowledge into interactive, actionable content. The result is that businesses can onboard new hires faster, senior members can delegate more with less risk, teams can unlock untapped efficiencies, and overall, businesses can protect against knowledge loss.

Chris is a serial tech entrepreneur and a 15-year software architect. He is well known for his ability to deliver the benefits of complex technologies in efficient ways. His endeavors have included launching a cryptocurrency (ICO) as well as building blockchain dApps, trading algorithms, scalable cloud architectures, and consumer mobile apps.

He has also owned and operated a technical systems integration firm working with clients such as SwRI, Metso, Pfizer, and NASA. His firm built automated production test systems for verification and validation, solar power quality monitoring systems, plant asset condition monitoring systems, and automated cell secretion analysis systems for the research and treatment of Type 1 diabetes.

Chris brings nearly 20 years of experience in delivering productivity through technology. Prior to founding his systems integration firm, he served as a top applications engineer for National Instruments (NI) where he guided clients in bringing complex automation systems online. At NI, he was tapped as a top instructor for NI’s top and senior client base. Chris was promoted to Product Manager for NI’s $25M Sound and Vibration product line overseeing and coordinating sales, marketing, R&D, and manufacturing. In this role, he was often tapped to close large sales opportunities and for global speaking engagements promoting the product line.

Chris has parlayed his high-level achievements in math and physics, his love of strategy and chess, and his desire to unlock the benefits of advanced technology for the masses, into tools that leverage technology to unlock front-line innovation and untapped efficiencies for businesses and clients. Chris is also deeply passionate about learning complex topics and simplifying them to empower others. He aims to help grow awareness of the Socratic Method, formal logic, and systems thinking, and to help anyone think like an expert.

His mission is to optimize the way we structure information and intelligence for better decision-making and his vision is to help keep humans relevant and innovating in this age of acceleration.

Chris discusses the growth rate of the sector and some of the challenges startups face. He explains what his target customer looks like, and the future of Logictry.

You can visit Logictry at, via LinkedIn at, and via Twitter at  

Chris can be contacted via email at, and via LinkedIn at

Music courtesy of Bensound.

Direct download: Chris_Fronda_of_Logictry.mp3
Category:general -- posted at: 8:46am CDT

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

The corporate VC must set up and run a program.

Here’s a list of core functions the corporate VC must cover:

Planning out the portfolio - this includes estimating the size of each investment as well as the type of company to invest in. There needs to be a target valuation and percentage ownership for each investment.

Searching for startups that meet the plan - startups must be able to grow rapidly and scale to higher levels with limited capital.

Convincing startups to take the investment - this includes connecting the startup to other investors and providing resources to facilitate growth.

Diligencing startups - this includes researching the startup, in particular the team, to understand their skills and ability to accomplish the goal.

Tracking and supporting existing investments - this includes attending board meetings, supporting the startup, and updating the limited partners of the status. Some startups will require more attention than others and limited partners will look for in-depth reports.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Music courtesy of Bensound

Direct download: core_functions_of_the_corporate_vc.mp3
Category:general -- posted at: 6:00am CDT