Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

There are five key elements to a startup story.   

The Mission is the job to be done. 

It’s the goal of the hero both now and beyond the story.

For your startup story focus on what the CEO is trying to accomplish and how he plans to solve it.

Outline how hard the problem is for the customer and how it can be made easier.

Show how the proposed solution will save time and money for the customer. 

Talk about the steps to accomplish the mission. What must be done to bring the solution to the market. 

Finally, show how the product achieves the customer’s desired outcome. 

In telling the startup story, use the mission to set the direction.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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In this episode, Hall welcomes back Ford Smith, Founder & CEO of Ultranative.

Ultranative is the ultra level of alternative medicine. Ultranative is a cannabis investment firm with over 5 years of industry-specific experience. They are a venture studio focused on transformative healthcare and empower healers and entrepreneurs to innovate, disrupt, and scale in their mission to build a better world.

With over 5 years of cannabis investment experience, Ford has raised and deployed $10M+ into the emerging market. As an early partner to the Eaze delivery platform, Ford has participated in structuring and deploying one of the most robust delivery systems in the California cannabis market. Ford lives in Los Angeles and sits as an advisor to Eaze, Chroma Exchange, Telos, and Ag-Tech. 

Ford shares with Hall how he sees the industry evolving and some of the challenges startups face. He also advises investors and entrepreneurs.

You can visit Ultranative at www.ultranative.com, and via LinkedIn at www.linkedin.com/company/ultranative/about/.  

Ford can be contacted via email at ford@ultranative.com, and via LinkedIn at www.linkedin.com/in/ford-smith-6b4ba6132/.