In this episode, Hall welcomes Bryan Hancock, Founder of RealStarter.

Founded in 2014, RealStarter is a real estate crowdfunding platform focused on Texas-based projects, but open to investors all over the U.S. 

Bryan has participated in real estate ventures for over 14 years, including 7 years as a developer of over 50 Austin urban infill projects with Inner 10 Development. Bryan's track record includes owning and operating apartment complexes, real estate coaching companies, and a portfolio of single-family homes.  Over the course of Bryan's career, he has generated approximately 30% return on equity to limited partners for projects he has managed on about $25M in sales. Bryan has been a guest speaker at over 20 events nationally including IMN, family office conferences, angel events, and apartment meetups.  

Bryan obtained his MBA from Texas Christian University in 2005 and a Bachelor Of Science in Electrical Engineering from The University of Texas at Austin in 2002. In addition to Bryan's real estate endeavors, he is the founder of RealStarter, a Funding as a Service (FaaS) company for real estate sponsors, and is a former member of The Central Texas Angel Network (CTAN).  Bryan has also worked in a leadership capacity at many technology companies including IBM, Lockheed Martin, Dell, CACI, and Charles Schwab.

Bryan shares with Hall how he started working in this industry and how he sees it evolving. He advises investors and discusses some of the challenges startups face.

You can visit RealStarter at www.realstarter.io, and via LinkedIn at www.linkedin.com/company/realstarter/. 

Bryan can be contacted via LinkedIn at www.linkedin.com/in/bryanhancock/, and via email at bryan.hancock@realstarter.io.  

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In raising funding, the challenge for each round of the raise is different. 

At the seed round, the challenge is to convince the investor you can sell the product.

At this stage, investors look for evidence that you can build and sell the product to customers.  Customer interactions are important because it demonstrates to investors you are already in discussions learning about the customer’s needs.

It’s helpful to have a list of twenty such customers and highlight your interactions with them and show your plan to build the product and close them.

At the Series A round, you must convince the investor you can grow the business.

At this stage, investors look for evidence that you have systems in place for growing sales and building products. They look for processes that create a repeatable, predictable outcome. For example, your customer acquisition process shows a consistent conversion rate.

At the Series B round, you must convince the investor you can scale the business.

At this stage, investors look to see you are now working on programs and processes that take your customer acquisition, sales, and product building to a new level. 


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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