In this episode, Hall welcomes Brandon Knicely, CEO of Xcite. 

Recently headquartered in Austin, Texas, Xcite is a gamified engagement platform in pro sports and conferences that engages and monetizes online events. They are the only enterprise-class platform empowering both mobile apps and within a browser experience. It is a big data platform with AI for real-time audience intelligence. 

Xcite is the world leader in interactive audience engagement. Their interactive applications have been used at over 8,000 sporting & live events worldwide, totaling more than 185 million fan impressions. Their team has worked with the Olympics, FIFA World Cup, the Super Bowl, NFL, MLB, NBA, NHL, MILB, NCAA, and top gaming companies. They help their clients entertain, engage and monetize their audiences.

Brandon is a venture-backed technology executive with 30 years operational experience developing and executing innovative growth strategies. Operating experience includes leading early-stage, mid-cap and two global service companies. Executive management responsibilities have included technology, engineering, marketing, product and corporate development. Twenty years of deal experience; entrepreneur, angel and venture partner in private equity.

Brandon shares his background with Hall and advisors investors in the event space. He speaks about the impact COVID-19 has had on the industry, and he goes into depth about Xcite’s position in this landscape.

You can visit Xcite at www.xcitelive.com, and via LinkedIn at www.linkedin.com/company/xcite/.

Brandon can be contacted via email at bknicely@xcitelive.com, and via LinkedIn at www.linkedin.com/in/beknice/. 

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In the movie The Godfather, Marlon Brando plays Don Corleon, the leader of the Corleon family.

At one point someone asks him why he made a certain decision.

The Godfather replied, “Everything is personal.”

In fundraising, ‘everything is personal.’

You must build a relationship with the investor.

Yes, there’s the pitch followed by questions.

Yes, there are the negotiations on valuation.

Yes, there’s the diligence that must be done, but in the end, a startup investment is based on a relationship.

You must have that to gain the investment.

Everything is personal.


Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.
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